One truck. One viral nickname: Piss-Ex. What the internet didn’t see behind that photo was the truth: the real weight truck drivers carry, the long hauls, the isolation, the invisible strain no camera ever shows. Most would bury it and pretend it never happened.
The fleet behind it could have too.
But instead, we flipped it. Turning insults into fuel and cheap jokes into something that actually helps the people doing the hardest work on the road. Strengthening the professional truck driver community is the goal.
Joining forces instead of tearing each other apart.
Piss-Ex is a private community for drivers.
A place to vent, vote, roast, and crown the best lines, aka The Inferno.
If it’s good enough, we’ll even print it on a shirt so you can spot your community in the wild.
10% of every sale goes straight to your choice of trusted foundations:
Funding for the people doing America’s dirtiest, toughest, most thankless job. But this alone is still not enough.
Drivers carry more than freight.
They carry the mental load nobody sees, the stress nobody talks about, the loneliness no GPS can route around.
So we built Built2Carry, a-first-of-its-kind safe space made just for truck drivers. A space that destigmatizes asking for and finding help. A private hub for real stories, mental health resources, and a quiet AI companion when the miles get too heavy and talking to a dispatcher or a friend feels impossible. It can stay anonymous if you want it to be. (Some things are easier that way.)
Today, both exist because one viral punchline reminded a real fleet how much drivers really carry and that changing an industry starts by listening, not hiding.
This is more than merch and resources.
It’s a small rebellion.
And it’s a reminder that this time, truck drivers aren’t carrying it alone.